Wednesday, November 24, 2010

Nearly 1 in 3 kids want an iPad for the holidays (Ben Patterson)

Not quite sure what your little ones want from Santa this year? Well, industry researchers drew up a list, checked it twice, and guess what red-hot, 9.7-inch gadget came out on top? That's right: the iPad.

In a recent survey of tykes aged 6 to 12, a good 31 percent of them went for broke, telling researchers for the Nielsen Company that they wanted to buy an iPad in the next six months ? or rather, that they were hoping someone else (like, say, their parents) would get them an iPad.

After the iPad, kids expressed the most interest in getting a garden-variety computer, with an equal percentage -- 29 percent, to be exact -- crossing their fingers for an iPod Touch (starting price: $229 for the 8GB version).

About one in four 6- to 12-year-olds hope to get their hands on a Nintendo DS in the next six months, while a new PlayStation 3 caught the eyes of 21 percent of kids in the Nielsen survey ? or nearly twice as many as those pining for an Xbox 360 (with just 12 percent).

Other high-profile gadgets for which kids are crossing their fingers include an iPhone (20 percent), the upcoming Nintendo 3DS (also 20 percent, although children in the U.S. will have to wait until March to get one), the Wii (18 percent), and an e-reader like the Kindle or Nook (11 percent).

As far as the holiday battle of game-console motion controllers goes, the PlayStation Move seems to be winning out, with 17 percent of youngsters in the Nielsen survey saying they wanted the Move versus just 12 percent for Xbox Kinect.

Looking at broader tech categories, about 21 percent of kids said they wanted a smartphone (yup, these are still just little kids we're talking about), with another 21 percent saying they'd settle for a standard cell phone.

About one in five kids would like a new TV set ? in their bedrooms, I'm guessing ? while 16 percent think a Blu-ray player would be pretty cool.

Interestingly enough, priorities change a bit when it comes to kids 13 and up, with a computer topping the gotta-have tech list for teens at 20 percent, with a TV set and a non-iPhone smartphone coming in at 19 percent each.

Only then did the iPad come into play, with 18 percent of teens saying they'd like to get Apple's $500-and-up tablet within the next six months, according to Nielsen.

Not making the list was the gadget I most wanted for Christmas when I was a kid: a Star Trek communicator, which was really just a walkie-talkie with a flimsy metal antenna that (of course) didn't survive Christmas morning. Oh well.

(Chart: Nielsen)

Related:
Kids in the U.S. Eyeing Big-Ticket Tech This Holiday Season [Nielsen Wire]

? Ben Patterson is a technology writer for Yahoo! News.

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